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Emma Chasen

Cannabis Educator & Consultant

Emma Chasen has a mission to educate people on the science behind Cannabis so that they may take charge of their own healing.  After graduating from Brown University in 2014 with a degree in Medicinal Plant Research, Emma went on to coordinate Clinical Oncology trials with the Brown University Oncology Research Group. When her supervisor refused a Cannabis trial in favor of another expensive pharmaceutical drug, Emma quit and headed across the country to Portland, OR. She found her way to Farma, the popular Portland dispensary that takes a more scientific approach to Cannabis; rejecting the Indica/Sativa binary and instead focusing on chemotypes to determine effect. She began her career at Farma as a budtender and was quickly promoted to General Manager and eventually to Director of Education. In this role she was able to focus on educational efforts and create a robust training curriculum that focused on cannabis science, product knowledge and empathetic patient care. Emma now co-owns and operates Eminent Consulting, a cannabis consulting business that offers educational training programs for cannabis industry professionals and lay enthusiasts. She helps brands develop educational marketing collateral and ongoing educational programs to further elevate their brand presence in a competitive industry. She also helps struggling cannabis businesses with business organization and sets them up for success in the competitive adult use market. Emma continues to seek ways to spread cannabis education through consulting, writing, speaking and teaching.


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Matt taylor

Business & Brand Development

Cannabis Operations Specialist

Matt Taylor brings his multi-faceted abilities and expertise to the Cannabis Industry. After spending seven years working in the banking & music industries, Matt accepted a position with Farma, a leading cannabis retailer, in October 2015. While at Farma, Matt occupied many management roles including but not limited to Intake & Relationship Manager as well as financial liaison, managing all cash reconciliation for the entire store, as well as assuming a constant leadership position among the staff often filling in as General Manager as needed. In December of 2017, Matt accepted a multi-faceted business development and sales position with High Noon Cultivation, a premier Oregon craft cannabis producer. During his time buying flower for Farma, High Noon’s quality and ethos resonated deeply with Matt. In June of 2018 Matt left Farma to solely focus on building High Noon’s brand and adding cultivation & cannabis production operations to his repertoire. While still working with High Noon, Matt also co-owns and operates Eminent Consulting, a cannabis consulting business that offers management consulting services and educational training programs for cannabis industry professionals and lay enthusiasts. He uses his wide range of experience to optimize standard operating procedures, organizational structure, and overall success in competitive markets for both retail and production facilities. Matt has a mission to employ authenticity to reframe how professionalism applies to the cannabis industry. He seeks to accomplish that through his work with both High Noon and Eminent Consulting.